‘Which laser should I buy?’ This is invariably the most common question I am asked. Although it seems like a straight-forward question with an easy answer, it is not. This question is an important one to answer, but the answer comes from diving deeper into what you want to do with the laser and how you want it to change your practice.
The first question you should ask yourself is, why do you want a laser? Each practice is unique in the procedures they offer and the patients they serve. An office that has a large pediatric clientele may want a laser to perform frenectomies in a quick healing, less traumatic way or be able to restore areas decay with little to no anesthesia. Maybe the office serves an ageing population with periodontal needs and a laser would enhance both the non-surgical and surgical treatments. The various lasers wavelengths affect different chromophores. It is important to choose a laser that will do the job you want it to do.
After defining how you plan to use the laser, you’ll need to know how many people will be using this equipment and how you plan to charge patients for this service. If you have 5 hygienists delivering non-surgical laser treatment, you will need more than one laser. There are several factors that control how you will charge for the laser treatments. If you are a fee-for-service office, you have the luxury of simply raising procedure fees. Offices that contract with insurance companies will need to understand and comply with how your contract allows you to charge patients for laser treatments. Understanding your ROI will guide you to a price range of lasers that the practice can afford.
Finally, the last element to consider before choosing a laser is how do you want this new piece of equipment to define your practice? Patients like laser treatments because they view them as technologically advanced, minimally invasive and they assume these procedures will have better results. If you are trying to differentiate your practice, you may want to consider lasers that are used with specific procedures that patients are able to research on their own. For example, the Laser Assisted New Attachment Procedure belongs to the Millennium company that sells the Periolase. Many patients have reached out to find offices that offer laser procedures they have found online. Once you adopt that laser and procedure, the office can leverage the benefits of that procedure in their advertising and this becomes your competitive advantage.
Purchasing a laser is not simply purchasing a new piece of equipment, it is adopting a technology that can change how you treat patients. Before asking which laser you should buy, take the time to understand what you want the laser to do for your patients and how you want it to redefine your practice. If you would like more guidance on this topic, please reach out and I will help you make your decision.